Question Marks are products that have a high growth rate but a low market share. Stars are products that have a high growth rate and a high market share. Each category represents a particular type of product: You can use a BCG matrix to gain a better understanding of your products by grouping them into the four categories the table provides. Related: A Complete Guide to Project Management Ways to use a BCG matrixīelow are two ways that you can use a BCG matrix to increase the value of your financial portfolio: Using a BCG matrix for product strategy
